01Why
“The quiet moments matter most.”
It’s the first thing you read on her website, in her own words. It isn’t a slogan. It’s why she still paints, and every page is measured against it.
All services
Custom web design & development by Storygap
Your website should feel like your business.
We want to know what people should understand about you when they land on your site. Then we’ll design and build it so they can find their way through and get in touch.
Who it’s for
Most websites list what you do. Yours should show why it matters.
Sound familiar?
Your website is often the first thing people see.
It looks like every other site in your industry.
It lists what you do, but not why you’re worth choosing.
People can’t tell you apart, so they pick on price.
The fix
We design every page around what makes you worth choosing, then build it so it loads fast, is ready for search and works on every phone.
Why story comes first
Same job. Very different result.
- Without a clear story: Looks like everyone else in your industry
- With one: Looks and sounds like you
- Without a clear story: Lists services and hopes for the best
- With one: Shows people why you’re worth choosing
- Without a clear story: Visitors leave before they get it
- With one: Gives visitors a clear reason to stay
- Without a clear story: Competes on price
- With one: Shows what makes you different
- Without a clear story: A website that just sits there
- With one: A website with a clear next step
Start with why, in practice
Georgena Bourgeault doesn’t sell paintings. She shares quiet moments. The paintings prove it.
Georgena is a Canadian painter. Her website could have opened with a gallery and a shop, like every other artist’s. Instead, we built it from the inside out. Her belief comes first, and the prints come last.
02How
Stillness, feeling, and nothing faked.
This is how she proves the belief. She paints what a place feels like, not just what it looks like, and she’d rather show a bent old tree than a perfect one. The site gives each painting room to breathe, so it slows you down too.
03What
Original paintings and canvas prints.
Only now do you get to the shop. By the time you see a price, you already know why the painting matters. That’s why people stop, look a little closer, and take one home.
Notice the order. Why, then how, then what. That’s the difference between a website people scroll past and one they remember.
Georgena’s website, the hero
See the Georgena Bourgeault projectHow we do it
Four steps. No guesswork.
You’ll see and click through every page before we build it.
1.0 Discover
Start with why
Why you started, who the site is for and what it needs to do.
2.0 Design
See it first
Every page designed and clickable before any code is written.
3.0 Build
Build it right
Fast, findable and tested on every screen size.
4.0 Launch
Launch and grow
We launch with you, hand over what you need and agree on any further support.
What you get
A website built around why you exist.
Custom design
Every page designed for your business, around your story.
Fast and reliable
Built to load quickly and stay that way.
Ready for Google
Page titles, structure and speed set up so people can find you.
Works on every screen
Designed for phones first, then tablets and desktops.
Easy to keep current
We’ll agree how updates will be handled after launch.
Launch and support
We handle the launch and plan any further support with you.
Questions
FAQ
How much does a website cost?
It depends on how many pages and features you need. After a first conversation you’ll get a clear plan and quote, so you know what you’re getting before we start.
Who updates it after launch?
We can look after updates for you, or set things up so your team can handle the simple ones. We’ll figure out what fits how you work.
Can you work with our existing brand?
Yes. If your brand already works, we design around it. If it doesn’t, we can fix that first.
Will it show up on Google?
Every site is built with clean structure, fast load times and proper page titles. That’s the foundation search engines look for.